Sustainable Tourism Global Center
Sustainable Tourism Global Center
Accelerating & Driving
Positive Change
A major new hub to support Travel & Tourism's
critical journey towards a sustainable future
His Royal Highness Crown Prince Mohammed Bin Salman announced the Sustainable Tourism Global Center (STGC) in 2021. The center is the world’s first multi-country, multi-stakeholder global coalition that will lead, accelerate and track Travel & Tourism industry’s journey to a sustainable future.
Why now?
A global climate
and biodiversity crisis
Climate change is a global crisis, described as "a code red for humanity" by the UN Secretary General. No place or community is immune, with disadvantaged communities, including Travel & Tourism destinations, being particularly vulnerable.
Rising temperatures drive environmental degradation, natural disasters, and food and water insecurity. Sea levels are rising, coral reefs are dying, and biodiversity is declining. Despite global commitments, progress is too slow.
We collaborate with
Our Stakeholder Groups
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MSMEs
Empowering Small Businesses for Sustainable Growth – Micro, Small, and Medium Enterprises are vital for innovation and local economic development in sustainable tourism
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Large Companies
Driving Corporate Responsibility in Tourism – Encouraging large corporations to lead by example through sustainable operations and supply chains.
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Destinations
Promoting Eco-friendly Tourism Hotspots – Destinations play a key role in implementing sustainable practices to minimize environmental impacts.
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Travelers & Youth
Engaging the Future of Tourism – Involving travelers, especially younger generations, in shaping eco-conscious behaviors and preferences.
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Mobility
Advancing Sustainable Transportation Solutions – Ensuring that transportation options reduce carbon footprints and enhance travel efficiency.
Our Stakeholder
Groups
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MSMEs
Empowering Small Businesses for Sustainable Growth – Micro, Small, and Medium Enterprises are vital for innovation and local economic development in sustainable tourism
View more
Large Companies
Driving Corporate Responsibility in Tourism – Encouraging large corporations to lead by example through sustainable operations and supply chains.
View more
Destinations
Promoting Eco-friendly Tourism Hotspots – Destinations play a key role in implementing sustainable practices to minimize environmental impacts.
View more
Travelers & Youth
Engaging the Future of Tourism – Involving travelers, especially younger generations, in shaping eco-conscious behaviors and preferences.
View more
Mobility
Advancing Sustainable Transportation Solutions – Ensuring that transportation options reduce carbon footprints and enhance travel efficiency.
Our Areas of Services
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Knowledge
We are dedicated to empowering individuals and organizations through the sharing of valuable knowledge and best practices.
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Measurement
We are committed to advancing individuals and organizations by disseminating key insights and proven strategies.
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Enablement
We are focused on enabling individuals and organizations by providing essential knowledge and effective practices.
Our Services
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Knowledge
We are dedicated to empowering individuals and organizations through the sharing of valuable knowledge and best practices.
View more
Measurement
We are committed to advancing individuals and organizations by disseminating key insights and proven strategies.
View more
Enablement
We are focused on enabling individuals and organizations by providing essential knowledge and effective practices.
Our strategic pillarsand Intervention areas
Climate1.
Circular Carbon Economy approaches
Supporting innovations in carbon capture and utilization, encouraging the development of renewable energy solutions, and advocating for policies that facilitate the reduction, reuse, recycling, and removal of carbon, driving sustainable travel and tourism growth while mitigating climate change.
Nature3.
Resource efficiency
Promoting sustainable practices that minimize waste and optimize the use of energy, water, and materials by supporting innovative solutions that enhance operational efficiency, reduce environmental impact, and contribute to a more sustainable global economy.
2.
Ecosystem Conservation, Nature-Based, and Regenerative Solutions
Advancing nature-based and regenerative solutions globally by supporting initiatives that protect ecosystems, promote eco-friendly tourism practices, and enhance biodiversity, ensuring tourism contributes to environmental preservation and local community well-being.
Communities5.
Preserving cultural heritage and boosting sustainable livelihoods
Promoting initiatives that protect traditional practices and local knowledge by supporting community-based projects that enhance cultural tourism, foster heritage and artisanal crafts, and integrate sustainable practices, ensuring that cultural assets contribute to economic development and community well-being.
4.
Enabling community-based innovation and digitalization
Empowering local communities to develop solutions that address their unique challenges by promoting digital tools and supporting collaborations and initiatives that drive sustainable growth technological advancement at the grassroots level worldwide.
Transversal8.
Building Tourism Resilience
Developing strategies that enhance the ability of destinations to withstand the range of challenges faced. We do this by supporting adaptive management practices, encouraging diversification of tourism offerings, and fostering collaboration among stakeholders, ensuring that tourism sectors remain robust and sustainable for the future.
7.
Sustainable procurement and Consumer Awareness
Promoting initiatives that encourage ethical supply chains and raising awareness about the environmental and social impacts of purchasing decisions, empowering youth and travelers and the tourism industry to make informed choices for a sustainable future.
6.
Sustainable Destination Management and Governance
Promoting frameworks for responsible tourism and environmental stewardship that focus on and engage the needs of local communities, enhance stakeholder collaboration, and ensure sustainable resource management, allowing tourist destinations to thrive economically while preserving cultural and natural heritage.
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