Our Mandate

Lead, accelerate, and track the travel and tourism industry's transition to sustainable practices, while driving action to protect nature and support communities

Our Vision

To lead the tourism sector in becoming a force for sustainable development and effective in reducing environmental impact, while remaining profitable and sustainable as an industry

Our Mission

Deliver applied & impact driven research, stakeholder centric services and end-to-end solutions, to enable the industry’s stakeholders to accelerate their transition and achieve the global and the industry sustainability goals

Leading for thePositive Impact

The STGC is uniting the travel sector to protect nature and support communities. Our mission is to be the leading global center for sustainable Travel & Tourism, offering impact-driven research, stakeholder services, and solutions.

We bring together public and private sector leaders—countries, businesses, NGOs, and academia— to provide tools for micro, small, and medium businesses, travelers, and destinations to drive lasting change.

To drive sustainable tourism, STGC is launching a Global Research Center for Climate, Nature & Communities. The Center will hire top researchers and collaborate with leading universities and organizations to provide actionable insights, tools, and solutions.

Galvanize and Corral

Leading and accelerating the travel and tourism industry’s transition to a fully sustainable future

Establish a Research Hub

Supply stakeholders with localized, evidence-based research, tools, training, policy papers and resources through global research partners, all in one platform to enhance sustainability efforts.

Drive SDGs in Tourism

Advancing our global climate agenda and the achievement of our sustainable development goals through the Travel and Tourism eco-system.

Ensure Impactful Engagement

Measuring the potential and outcomes of every initiative and every research project, through bottom-up stakeholder engagement and quality-driven impact methodologies.

Set Sustainable Priorities

Boosting and stimulating new priorities and targets to measure sustainable advancement of their destination.

Build Resilient Communities

Boosting the understanding of the full benefits of investment to build their local economy, business and tourist communities.

Increase Youth Involvement

to create a global network of STGC Youth Climate Champions, and navigating professional opportunities, training and networks with leading Climate mentors.

Empower Stakeholders

Empowering stakeholders and communities to lead in sustainability, advancing access to green finance, sustainable education, global citizenship, local culture, responsible consumption, environmental goals, and intergovernmental best practice sharing.